After two weekends without any major studio wide releases amid fears of Omicron, Paramount and Lionsgate will try to lure moviegoers back with respectively Jackass Forever and AGC Studio’s Moonfall.
Hopefully exhibition will see more traffic after the Northeast experienced cabin fever last weekend from winter storm Kenan.
Rolling winter-into-spring breaks don’t go into effect until Feb. 18 per Comscore’s school calendar; that’s when 22% K-12 schools are off and 8% college.
This Friday, it’s just 1% K-12 off and 2% colleges. Having Ontario movie theaters in Canada reopened with concessions doesn’t hurt.Right now it’s looking like mid-teens for the Jeff Tremaine-directed Jackass Forever at No.
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