J.J. Abrams’ Bad Robot To Produce Live-Action ‘Hot Wheels’ Film For Mattel & Warner Bros.

deadline.com:

J.J. Abrams’ Bad Robot will produce a live-action Hot Wheels film in the works at Mattel Films and Warner Bros. Pictures, the companies announced today.Hot Wheels is a 54-year-old brand of toy cars owned by Mattel, which is billed as the world’s leading vehicle franchise, representing and uniting all segments of car culture.

The upcoming feature based on the beloved IP is described as a high-throttle actioner, which will showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.Hot Wheels’ iconic cars are the #1 selling toy in the world, according to The NPD Group/Retail Tracking Service, with over 8 billion vehicles sold.

The brand has also proven its influence in automotive and pop culture over the years via collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports.

Vice President Kevin McKeon and Creative Executive Andrew Scannell will lead the film project for Mattel Films, with Vice President of Production Peter Dodd serving as lead exec for Warner Bros.