J. Crew’s Olympia Gayot Is Fashion's Favorite Influencer

glamour.com:

—her mood board, currently curated with a cool spring palette of navy and olive green, as pristine as it is on Instagram.This content can also be viewed on the site it from.Gayot made her Instagram public in 2020, shortly after returning to J.Crew—where she had worked from 2010 to 2017 as a design director under —following a brief stint at Victoria's Secret.

She's now coming up on five years as creative director and executive vice president of women's and kids design, and, along with menswear designer Brendon Babenzien and CEO Libby Wadle, is credited with helping the brand “shake off a mid-life crisis,” at least according to the After stepping into the spotlight following years of more behind-the-scenes roles, Gayot has cultivated an enthusiastic and engaged community of fashion-loving fans, including the Hollywood stylist Karla Welch, It Girl-favorite designer Maryam Nassir Zadeh and countless fashion editors, none of whom can't get enough of the Gayot's quirky-cool style or the mood boards she shares on Instagram—some of which get more likes than her outfit photos.From left: Inside Gayot's office; a November 2024 mood board.Though she hails from Toronto and has now lived in New York for nearly 20 years, there's something almost Parisian about her style, an aspirational high-low effortlessness.

Her handbag might be Celine, her shoes Loro Piana, but her clothes are always J.Crew.At this point, Gayot's selfies, which are mentioned in every one of her press clips, they're that powerful, are just part of the job. “I’m doing it not just for myself, but also to show our customer how to wear things,” she explains.