ITV This Morning viewers fume as guests have sex off air for female Viagra trial

dailyrecord.co.uk:

This Morning viewers took to social media to express their shock following a sex-themed segment that aired on Thursday's programme.

Hosts Cat Deeley and Ben Shephard welcomed a couple named Karen and Ray to the ITV show, who agreed to test 'female Viagra' live on air.After Karen took the supplement, the pair headed off to a nearby hotel, promising to return later with an update on the drug's effects.

While Karen was optimistic, saying, "I'm looking forward to it" as she left, some audience members were not amused, the Mirror reports.Viewers took to X to fume about the segment as one exclaimed, "What the bloody hell am I watching?

Television X? " Another predicted a risqué future for the show, commenting, "They will have guests having sex on air the way this show is going."Additional criticism came with remarks like "This is an abysmal segment for 10 in the morning," and questions about the show's standards: "How low does this show get? " During the discussion, host Ben Shephard reminded the couple, "you are doing this on live television," as Ray replied: "Just the tablets! " amidst Karen's laughter.