ITV Sells ‘Ludwig,’ Brings Back ‘Malpractice’ and Finds a New Unscripted Partner in China – London TV Screenings/MIP London Briefs
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variety.comJamie Lang ITV Studios has announced a series of international sales for the hit detective comedy “Ludwig,” which will air in 85 markets worldwide.
Produced by Big Talk Studios and co-produced with That Mitchell and Webb Company, the series was the BBC’s biggest new scripted show of 2024, attracting over 9.5 million viewers.
The show has been acquired by major broadcasters, including ZDF in Germany, SVT in Sweden, and BBC First in Africa. In the Asia Pacific region, “Ludwig” will premiere in Australia, New Zealand and Japan, among other territories.
Season one will debut in the U.S. and Canada on BritBox on March 20. ITV Studios and Zhejiang Media Group have partnered to co-develop unscripted content for local and global markets.
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