EXCLUSIVE: ITV panel show Sorry, I Didn’t Know has sealed itself in the record books by becoming the network’s longest-running show from a production company led by Black creatives.
Hosted by Bel-Air star Jimmy Akingbola and shot in front of a live audience in London, the series, which launched just after the Black Lives Matter protests, sees team captains Chizzy Akudolu and Eddie Kadi plus guests take each other on in several quiz rounds mainly centered on Black history.
Produced by TriForce Productions, Sorry, I Didn’t Know has consistently made history itself, first becoming the inaugural UK TV quiz show to be centered on Black history, before being shifted away from the Black History Month schedules and now becoming “the longest running show produced by a company led by Black creatives,” according to the producers.
Producers believe it is the longest-running show from a Black-led indie across all UK networks. TriForce was founded by Fraser Ayres, Minnie Ayres and Akingbola and day-to-day operations are overseen by Fraser Ayres and Minnie Ayres.
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