Big Brother has found its third British home, ITV, with the network teasing the news – one of the UK TV industry’s worst kept secrets of the past few months – during the final of tonight’s Love Island season eight.
The format aired on Channel 4 from 2000 to 2010 and Paramount-owned Channel 5 from 2010 to 2018, with ITV’s reboot set to hit British screens in 2023.
As with Love Island, the Banijay format will air on ITV portfolio channel ITV2 along with soon-to-launch streamer ITVX and is a huge coup for the commercial broadcaster.
Airing on CBS in the U.S., the format involves several housemates living in a house together for weeks, competing in challenges as they are voted off one-by-one, with the public watching their every move.
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