Italy to Widen Theatrical Window Following Box Office Debacle

variety.com:

Nick Vivarelli International CorrespondentItaly’s Culture Minister Enrico Franceschini has announced plans to widen the window between a movie’s theatrical release date and the time it can drop locally on a streaming platform.The move comes after producers and distributors sounded alarm bells about their struggle to get audiences back into movie theaters.Speaking to the Italian industry gathered in Rome’s presidential Quirinale Palace ahead of the David di Donatello Awards — the country’s top prizes being held on Tuesday — the minister vowed to put in place new windowing regulations that will replace the current 90-day window established in March.He did not specify how wide Italy’s new window will be.

RAI Cinema chief Paolo Del Brocco and Giampaolo Letta, who heads Mediaset’s Medusa film unit, over the weekend launched a joint appeal in newspaper Corriere della Sera lamenting that Italy lags behind other top European territories in terms of post-pandemic box office recovery and urging the government to come to the rescue.The two top Italian industry execs noted that Italy is the only major European territory where box office in 2021 was was down, compared with 2020.The Italian industry has been contending with the harsh fact that the county’s box office in 2021 plunged more than 50%, compared to the average annual recent pre-pandemic intake, to €170 million ($192 million) in grosses for the year and 25 million admissions.

That is way below the 41 million movie tickets sold in 2021 in Spain, where the pandemic has not been as much of a deterrent to cinema attendance.

By contrast, French theaters in 2021 pulled in 96 million admissions.In their appeal they said they now estimate 2022 losses in revenue from both movie.