Iowa Caucuses: Networks Face Fierce Competition For Attention In Coverage Of First 2024 Vote
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deadline.comNetworks are heavily promoting their night of Iowa caucus coverage, with reporters fanned out across the state and, throughout the day on Monday, anchors doing their best to stir up excitement in the waiting game before voting actually begins.
But as large as the investment is for broadcast and cable networks, the coverage is facing heavy competition on the night of the Martin Luther King Jr.
holiday. Fox has the Emmys, and ABC has what is likely to draw the biggest audience, the NFL playoff game between the Philadelphia Eagles and the Tampa Bay Buccaneers.
Broadcast networks are sticking to their regular schedules with the possibility of news updates, leaving the ongoing coverage to their streaming and cable channels.
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