International Women's Day: Female led brands owned and loved by celebrities from Fenty to Yitty

ok.co.uk:

From fashion to beauty, over the last few years the amount of brands owned and loved by celebrities has skyrocketed, and many of them are owned by women.

Celebrities are often seen as major inspo when it comes to fashion and beauty, so it’s no surprise so many of them have gone on to create their own brands.

For this year’s International Women’s Day, we’re celebrating all things female-founded when it comes to fashion and beauty. From the major shade range at Rihanna’s Fenty Beauty to the colourful shapewear in Lizzo's Yitty, each of these celebrity brands has made positive steps in the fashion and beauty industries with their products.

Rare Beauty by Selena Gomez Selena Gomez launched Rare Beauty in 2020, and made sure she was involved in the conception and development in every stage of creating the beauty products sold.The brand’s whole ethos is about making yourself feel good, being yourself, and appreciating your uniqueness, rather than trying to be perfect.