Interactive ‘Pac-Man’ Experience, Web3-Powered Entertainment Localization to Launch in Tokyo

variety.com:

Andrés Buenahora Web3 consumer platform Flickplay has partnered with “Pac-Man” company Bandai Namco Entertainment Inc. and the City of Shibuya for an interactive experience and platform localization in Tokyo.

The launch will take place during the DIG SHIBUYA 2025 Festival from Feb 8, 2025 to Feb. 11. “This partnership represents a significant step in merging the digital and physical worlds to shape the future of play, providing fans worldwide with unprecedented access to interactive ‘Pac-Man’ collectibles in both online and real-world settings,” teases the event’s description. “We’re thrilled to collaborate with both Bandai Namco Entertainment Inc.

and the City of Shibuya for Flickplay’s inaugural activation in Tokyo, Japan during the DIG SHIBUYA 2025 Festival,” Flickplay CEO Pierina Merino said “This partnership reflects our shared vision of blending beloved cultural icons like Pac-Man with cutting-edge technology to redefine fan engagement.

At Flickplay, we’re proud to be leading the way in making Web3 experiences accessible to everyday consumers, transforming how people interact with digital characters, and creating new opportunities for local economies and global brands alike.” The collaboration will feature two exclusive “Pac-Man” collection series to align with the 45th anniversary of “Pac-Man.” The initial series is designed with a focus on Japanese cultural elements and will debut during the DIG SHIBUYA 2025 Festival. “Shibuya has always stood at the forefront of cultural and technological progress, and our partnership with Flickplay marks a significant step forward in how cities can engage residents and visitors through digital experiences,” said Yoshiro Tasaka, Director, Shibuya Startup Support. “By.