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Instagram’s New Emphasis On Algorithm-Fed Videos, Which Has Irked Longtime Users, Gets Plug From Parent Company Meta’s Execs: “In The Long Run, We Believe It Will Be A Tailwind”

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Don’t expect “old Instagram” to return anytime soon. During Meta Platforms’ second-quarter earnings call with Wall Street analysts, CEO Mark Zuckerberg and other execs emphasized the potential for video to unlock significant revenue-generating opportunities.

They also said it’s a good thing that algorithms are recommending more content in users’ feeds, even though a vocal subset of Instagram users has been loudly complaining about the changes in recent days.

The quarter was a rough one for Meta, which missed analysts’ forecasts and reported its first-ever year-to-year revenue decline.

A little more than 15% of a typical Instagram user’s feed is recommended by artificial intelligence from people, groups or accounts than the user does not follow, Zuckerberg estimates, much of it video.

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