Inside YouTube’s Weird World Of Fake Movie Trailers — And How Studios Are Secretly Cashing In On The AI-Fuelled Videos
deadline.comEXCLUSIVE: David Corenswet’s Superman lies on the ground, an open wound on his chest wells with blood. Cut to Nicholas Hoult’s Lex Luthor watching on and Milly Alcock’s Supergirl levitating into view. “They are not from here,” Luthor intones in an ominous voiceover. “And they will never be.” Cue thunderous music, the DC logo, and an aerial shot of the Daily Planet.
Your new Superman trailer just dropped. Except this montage is all fake. It is the creation of a machine that can reassemble the Man of Steel in dazzling detail, but will never understand the human world that makes him so enduring.
The trailer, which Frankensteins together fleeting AI shots with legitimate footage from the Superman trailer released in December, is one of countless bogus movie teasers to have flooded YouTube in recent years.
Most industry observers will recognize the pungent whiff of AI that YouTube’s algorithm lifts under the nose, but for some, the movie commercials can be indiscernible from the real deal.
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