Inside the Media Frenzy Surrounding Taylor Swift’s NFL Appearances: ‘This Is a Dream for Everybody Involved’
variety.comNFL player Travis Kelce date 50 women on the premiere of his E! reality dating show, “Catching Kelce,” in 2016. Apparently, Kelce only needed to date one to attract an audience of 27 million.
That woman, of course, is Taylor Swift. And all she had to do was simply attend an NFL game to break national television ratings records.
On Oct. 1, when Swift made her second appearance in the stands (this time with friends Ryan Reynolds, Blake Lively, Hugh Jackman and Sophie Turner) to watch the Kansas City Chiefs tight end, who is her new reported beau, she brought an average of 27 million viewers to NBC and Peacock.
The game against the New York Jets ranked as the most-watched Sunday program since the Super Bowl, spiking female viewership by more than 35%.
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