India’s Zee Chief Punit Goenka to Work Directly With Broadcast Revenue Team After Unsuccessful Sony Merger
variety.comNaman Ramachandran Punit Goenka, MD and CEO of Indian media giant Zee Entertainment Enterprises Ltd, will now work directly with the revenue department of the company’s broadcast business.
Ashish Sehgal, chief growth officer, advertisement revenue, will now directly report into Goenka. Rahul Johri, who led the revenue and monetization vertical, has stepped down after a three-year stint with Zee.
Sehgal will now work closely with Goenka, in order to maximize value for advertisers, Zee said. Those who used to previously report to Johri, will now report into the office of Goenka. “In line with the strategic approach undertaken by the MD and CEO, this announcement is the first step towards streamlining the organization, in order to optimize the resource allocation and enhance productivity,” Zee said in a statement.
The move comes after Sony Group Corporation recently ended its more than two-year attempt to merge its TV and streaming businesses in India with Zee. “The management of the company, under the leadership of Mr.
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