India’s Tata Play And Amazon Prime Collaborate To Offer Prime Benefits To Viewers
deadline.comMajor Indian distribution platform Tata Play will collaborate with Amazon Prime to offer Tata Play Direct-to-Home (DTH) and Tata Play Binge customers access to Prime Video’s content.
As part of its DTH and Binge packs, Tata Play will offer Prime Lite subscription as a package option, providing access to Prime Video’s extensive content library, as well as free unlimited same day delivery and next day delivery across Amazon’s products.
During the ‘Prime Video Presents India’ showcase in March this year, Prime Video head Mike Hopkins highlighted that India is Amazon’s fastest growing market outside the U.S.
At the showcase, Prime Video also announced a slate of more than 70 new films and shows from India. “On one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments.
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