Bigg Boss OTT,” the Indian adaptation of the “Big Brother” format hosted by Bollywood star Salman Khan, has broken records for streamer JioCinema.
The show was available as a free 24-hour live stream. On Aug. 14, some 23 million viewers streamed the season finale live, per data provided by JioCinema, hitting a peak concurrency of 7.2 million.
Overall, the season had more than 100 million viewers with an aggregate watch time of 30 billion minutes. Excluding sports, these numbers mark the highest viewership for a livestreamed event in India.
Including sports, the record is held by the hugely popular Indian Premier League (IPL) — which streamed free on JioCinema this year — and scored a total of 17 billion viewers and peak concurrency of 32.1 million.
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