In Oscar Nominations, Streaming Hits A Ceiling Despite Apple Breakthrough And ‘Power Of The Dog’ Leading Field
deadline.comThis morning’s Oscar nominations suggest a rethink — or at least a collective hitting of the pause button — on the status of streaming in the awards conversation.Netflix’s The Power of the Dog led the field with 12 nominations and Apple broke through with six nominations, including one for Best Picture for CODA.
Yet major studios, specialty distributors and, yes, theatrical rollouts generally prevailed despite 2021 being indelibly marked by Covid, exhibition closures and an explosion of feature films available at home.
Netflix’s total of 27 nominations represented a significant dropoff from its 35 last year. Apple managed six, up from two, while Amazon fell to just three, down from a dozen.
Hulu equaled its year-ago tally with one.Heading into this year, Netflix had been gaining steam in the Oscar race as it stepped up its overall investment in original films. (It also has spent lavishly on campaigns.) In 2019, paced by Roma, it had 15 nominations.
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