In Latest Streaming Bundle Twist, Vizio Launches Starz-AMC+ Combo

deadline.com:

EXCLUSIVE: In the latest variation on the streaming bundle theme, Vizio is launching a package of Starz and AMC+.

At $13.99 per month, the combo is nearly $7 less than the $20.98 cost of each service individually. Viewers must have a Vizio account to purchase the bundle.

While a wide range of bundles have sprung up in recent years from wireless providers, pay-TV providers, major channel stores and even airlines, the Vizio offering is unique for its pairing of a major streaming platform directly with programmers.

Vizio, which was acquired last year by Walmart, is the No. 2 maker of smart-TVs in North America. It has built a sizable presence in free, ad-supported streaming, but today’s news signals its ambitions to leverage its scale to address the cluttered subscription marketplace. “What I think is really compelling is, the data that we have from a platform perspective allows us to know which customers this will be most interesting to,” Katherine Pond, Group Vice President of Platform Content & Partnerships at Vizio, told Deadline in an interview. “We can be highly targeted.