Immersive Entertainment Firm Cosm To Launch “Shared Reality” Venue At LA’s Hollywood Park

deadline.com:

Cosm, a 5-year-old provider of production services for tech and media companies, is branching into physical venues. The company announced Tuesday it will launch its first in-person site at LA’s Hollywood Park, home to SoFi Stadium and the also-soon-to-open Intuit Dome.

With a capacity of 2,000, Cosm’s 65,000-square-foot venue is set to launch on June 29, hosting fans for a Saturday night of UFC fights beamed in from T-Mobile Arena in Las Vegas.

From stadium-style seats or standing vantage points, fans will be plunged into the action as it is beamed onto an 87-foot screen custom-fit to the surrounding domed structure.

The screen (shown above in a rendering) is capable of displaying up to 12K resolution. Cosm describes the experience inside the LA site, and another one lighting up soon in Dallas, as “shared reality,” a blend of visual media, entertainment and technology enhanced by the communal experience.