'Immersive' art experience with National Portrait Gallery to premiere in Manchester

manchestereveningnews.co.uk:

A 'ground-breaking' immersive experience in collaboration with National Portrait Gallery will debut in Greater Manchester next year.

It represents the first major touring art experience inspired by a UK art institution. Announced today, FRAMELESS Creative, the team behind Van Gough exhibition, has joined forces with the acclaimed London art gallery to bring the new experience to MediaCity in Salford in May 2025.

It will debut in the city before a national and international tour. This new long-term partnership, ‘National Portrait Gallery Unframed’, will launch with, 'Stories - Brought to Life', exploring the lives of people featured in the collection who have shaped the UK’s history and culture, from the Tudor period to the present day. READ MORE: Salford's Sleeping Beauty goes under the hammer this week - and many fear its original purpose is about to be lost Rich Storton, General Manager, FRAMELESS Creative said: “We are delighted to announce this new long-term partnership with the National Portrait Gallery.

We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience. "We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation. "MediaCity is a vibrant cultural hub attracting a hugely diverse audience.