Imax CEO Calls Its Netflix-‘Narnia’ Release Deal “Fairly Complex,” Says “Not In A Rush To Do Another One”

deadline.com:

Imax CEO cautioned Wall Street that he does not expect a stream of deals to follow on the heels of a high profile agreement with Netflix for a global two-week Imax exclusive run of Greta Gerwig‘s Narnia starting on Thanksgiving of 2026. “I’ve talked to Netflix about this and I think in general they are as excited as we are to do it.

But we are not in a rush to do another one tomorrow. I think the factors have to come into place that work for everyone,” chief executive Rich Gelfond told Wall Streeters after Imax’s latest earnings. “That deal took a pretty long time to put together,” he noted. “Obviously, there’s a lot of different constituencies with different agendas that go in there.

So, we really had to construct something that would work for the exhibitors, that would work for Greta, that would work for Netflix, that would work for a lot of people.

The right amount of windows. The right amount of playtime … It’s a fairly complex deal to have met all the various constituencies.” That said, “I think, if it works, it will be tempting for the talent, for Imax and certainly for Netflix” to re-engage.