Iceland shoppers amazed after snapping up Greggs item that isn't actually sold at Greggs

manchestereveningnews.co.uk:

Iceland customers have been left astonished after discovering a Greggs product on the supermarket shelves – and it's not actually available in the famed bakery itself.

The esteemed supermarket chain, which offers more than 950 outlets nationwide along with an award-winning online shopping service, is popular for its variety of affordable frozen goods and regular launches of new items.

On social media, a recent addition has generated quite the buzz on Instagram. The well-followed @vegan_food_uk account posted about the reappearance of Greggs' Vegan Steak Bakes that can be baked at home, noting "sadly" their absence from Greggs' own stores.

This vegan-focused profile is dedicated to sharing available vegan foods, updates on new products, recipes, and more. It spotlighted the highly sought-after vegan counterpart of the bakery chain's classic Steak Bake, commenting: "Greggs Vegan Steak Bakes are BACK!