I Tried Euphoria Makeup Artist Donni Davy's Glittery New Line

glamour.com:

Euphoria's has, without question, become one of the most inspirational forces in the beauty world today—#euphoriamakeup has 1.4 billion views on TikTok, and glitter has become a red carpet and runway mainstay since the show premiered— and starting today, it will be easier than ever to .

Launching May 17, the show's head of makeup Donni Davy is finally releasing her own line, . While the brand is much more than a “Euphoria makeup line”—though it's supported by A24, the studio behind the show—its DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones.While the show doesn't shy away from the , Half Magic is much more fun—the colors are bright, the packaging is decorated with pegasus' and butterflies, and the products have cheeky names like Mouth Cloud. “I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors, everything is for the user to just be delighted by,” Davy previously told Glamour.

In fact, Davy was more inspired by the reaction to the show's makeup than the show itself when creating the line. “Obviously the line was born out of Euphoria, but I really want the brand to stand alone as its own entity,” she says. “When I was thinking about the products and the colors and all of that, I wasn't thinking about the Euphoria characters.

I was really thinking about all these people online, who I'm really inspired by, who have firstly inspired what I did in season one for Euphoria.