'I quit my dream job in Parliament to open a clothing shop that has women queueing down the A6 for hours'

manchestereveningnews.co.uk:

The queue for the small Muslim women’s clothing store in Levenshulme wrapped around the corner on its opening day. Found on Stockport Road, Sumayah offers the type of fashionable garb that many young Muslim women have been crying out for.

This was something that the company's namesake, Sumayah Saadi, gradually realised as she built the business. She is the owner and founder of Sumayah - a ‘modest’ fashion brand that mainly sells abayahs, robe-like dresses predominantly worn by Muslim women. Try MEN Premium for FREE by clicking here for no ads, fun puzzles and brilliant new features “I did not anticipate so many people coming," she says. "We came at 9am to sort out the store before opening and the queue was already down the road.

We were getting out of the taxi and girls were screaming and waving, we felt like celebrities! “We saw around over a thousand customers that day and there was a non-stop queue for seven hours straight.

It really highlights the fact that there is a space for businesses to thrive on the high street but it’s about bringing something new.” Sumayah the company is just two years old.