As households continue to struggle with rising bills amid the cost of living crisis, it's not surprising that shoppers are making big changes.
One of the ways that people are trying to keep costs down is by switching from fresh to frozen food. The most recent retail data shows that grocery inflation is at a new high, hitting 18.2% over the year to February, which is the fastest food price increase since August 1977. READ MORE: Join the FREE Manchester Evening News WhatsApp community With meat among the products hit with the biggest hikes, shoppers are turning to the freezer aisles for cheaper packs.
In the 12 weeks to March 20, demand was strongest for items such as frozen chicken, for which volumes rose by 5.9%. Sales of frozen prepared foods, including ready meals, pizzas and chips, increased by 2.6%.
So how much can be saved by shopping frozen? I decided to put it to the test by making roast dinners for my family - from both fresh and frozen.
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