How Will Smith and Jada Pinkett Smith's Westbrook Media Thrived in a Pandemic

Will Smith Jada Pinkett Smith Richard Warner Bros film stars social and

04.03.2021 - 20:51

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Last year in early March, just as it was becoming clear that the U.S. wouldn't be able to avoid a COVID-19 lockdown for much longer, executives at Westbrook Media began to discuss backup plans.

The digital arm of Will Smith and Jada Pinkett Smith's fledgling multimedia firm had started to hit its stride as a producer of social media marketing materials for films like Aladdin and Bad Boys for Life.

But with theatrical releases looking unlikely in the months ahead, the team, like many Hollywood operations, needed to pivot.

It didn't take long before an idea hit: What if Smith filmed a show in isolation from his garage? The movie star, who had been making the Warner Bros.

How Will Smith and Jada Pinkett Smith's Westbrook Media Thrived in a Pandemic

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