How Will Arnett, Jason Bateman and Sean Hayes’ ‘Smartless’ Proved Podcasts Can Mean Big Business
variety.comAddie Morfoot Contributor “SmartLess” began as a passion project during the pandemic and quickly turned into a multimillion-dollar empire for Will Arnett, Jason Bateman and Sean Hayes.
The high-profile trio launched the “SmartLess” podcast, which features their banter with fellow comedians and celebrities, in July 2020, little envisioning how big a media franchise it would become.
It wasn’t that surprising for stars to venture into the booming podcast business at that time. Fellow celebrities including Rob Lowe and Zach Braff also launched podcasts around that time, and in late 2019, “The Office” co-stars Jenna Fischer and Angela Kinsey successfully released “Office Ladies,” a re-watch podcast for the much-adored series.
With major media companies like Amazon, Apple and Spotify amping up investments into the original audio-content industry, podcasts were becoming increasingly enticing to celebrities.
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