How White Fox Boutique went from eBay seller to wildly successful must-have brand
manchestereveningnews.co.ukIn any crowd of teenage girls there's one thing you're likely to spot these days and it's a White Fox hoodie. They come in various colours and you certainly can't miss the branding as the name is emblazoned across the back for all to see.
The brand isn't actually that new. In fact the company was born in 2013 as a start-up hustle for Australian couple Daniel Contos and Georgia Moore.
Initially selling clothing items on eBay, it was Georgia who first realised the impact that celebrities can have on sales. Read more: White Fox hoodies are everywhere, but they've left mums with a predicament When a dress she had listed wasn't selling, she shared a photo of Kim Kardashian wearing the same thing and, quelle surprise, a sale was made.
So inspired was she by the influence of celebrity style that she decided to take things to the next level, launching White Fox from inside her family home in Sydney.
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