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How ‘Wakanda Forever’ $100M+ Promo Partner Campaign Fueled A November-Record $181M+ Opening

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deadline.com

The fruits of Disney’s industry-reported $100M+ promotional partner campaign on Black Panther: Wakanda Forever have been yielded, not just in a November U.S./Canada box office opening record of $181.3M and 12.7M admissions but in stoking a diverse range of demographics including Black, Latino/Hispanic and older women to cinemas in droves this past weekend.

The media value for the sequel’s promo-partner lineup, I hear, is double that of the first Black Panther and the same value as last year’s Eternals.

Wakanda Forever pulled in a Black audience of 43% and Latino and Hispanic of 22%, per PostTrak, which combined at 65% is greater than the first 2018 movie’s respective demos, which counted a 58% turnout.

Even more amazing is that this time around, women over 25 repped the biggest crowd for Wakanda Forever at 32%, giving the Ryan Coogler-directed sequel its highest audience grade at 97%.

Read more on deadline.com
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