How Vietnam Has Become One Of Asia’s Fastest Growing Markets With New Multiplexes, A Movie-Hungry Audience & Vibrant Local Film Biz
deadline.comLunar New Year is a key box office period in several Asian territories, but nowhere was it more hotly contested this year than in Vietnam, where several local, Japanese and Hollywood movies were slugging it over the week-long holidays (February 9-15).
Tran Thanh‘s Mai, a romantic drama that delves into the psychology of its female protagonist, was the clear winner — at the time of writing it was topping the box office with a haul of VND400BN ($16.4M).
Produced by CJ HK Entertainment, a joint venture between Korea’s CJ ENM and local outfit HKFilm, the film has the potential to break the record set by Tran’s own The House of No Man, released this time last year, which is Vietnam’s highest ever grossing film with VND476BN ($19.4m).
Also released over the holidays, known as Tet in Vietnam, was Nhat Trung’s comedy Meet My Pregnant Sister Again, which came in second with $3M.
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