ITV has nabbed a broadcast deal for the live airing of LIV Golf's 2025 season in the UK, showcasing the Saudi-backed golf circuit.
The broadcaster will initiate its free-to-air coverage with Riyadh's second-round opener today, proceeding to air 41 rounds from 14 tournaments on ITVX, whilst also broadcasting select rounds on ITV1 and ITV4, complemented by a regular highlights programme on ITV4.
The action tees off at 2:30pm UK time today (Friday, February 7). This deal marks a significant step following an agreement secured with Fox Sports in the US and sets up LIV Golf as the premier free-to-view golf tour across the UK.
Niall Sloane, Director of ITV Sport, shared his excitement about the upcoming season: "This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season." Thrilled about the new partnership, Sloane expressed: "This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport." The announcement trails a recent breakthrough wherein the US Open became the first major championship to grant a direct exemption to a LIV player based on their league's standings.
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