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How the High Art of Drake’s ‘Hotline Bling’ Music Video Inspired Director X to Create New ‘Video Star’ Docuseries

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variety.com

Shirley Ju Director X knows a thing or two about music videos. From working under Hype Williams on the set of the 1998 classic movie “Belly,” to directing music videos for hip-hop heavyweights like Kendrick Lamar and Drake, the visual artist — whose real name is Julien Christian Lutz — has been delivering outstanding visuals for three decades and counting.

Today, Lutz’s production company Fela teams up with Insight Production in announcing the launch of a new series dubbed “Video Star.” The show will explore the behind-the-scenes process and cultural impact of the most groundbreaking, innovative music videos dating back to the ’70s.

It will additionally spotlight videos of the ’90s (when seven-figure budgets were introduced) leading up to modern-day examples, including some of Director X’s own innovative creations. “We’ve been talking about doing something that really celebrates the history of music videos and gives this genre of entertainment the credit it deserves for having so much cultural influence and also as a sandbox for breaking new ground in filmmaking,” Lutz tells Variety. “There is a reverence for old movies and old TV shows, but this show will look at the history of music videos and talk about what they’ve done to shape culture and filmmaking.” Fela, which Lutz co-founded with talent manager Taj Critchlow, specializes in culture-defining content, while Insight Productions has produced some of Canada’s highest-rated programs and beloved music-focused series and specials.

Together, they are developing “Video Star,” with each episode aiming to examine the artistry, craft, and legacy of videos ingrained in the musical zeitgeist. “When we were mapping out show concepts we looked at ‘Hotline Bling,'” Lutz says

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