How ‘Love Is Blind’ and ‘The Ultimatum’ Producer Kinetic Content Is Reshaping Reality TV
variety.comKinetic Content, it never has been. Most of the popular unscripted shows today — from “Survivor,” “The Amazing Race” and “American Idol” to “The Bachelor” and “RuPaul’s Drag Race” premiered in 2010 or before.
The global “reality boom” exploded 25 years ago. In the years to follow, the majority of unscripted content that debuted took off for a moment and later fizzled out.
In fact, in the last 12 years, only four global non-scripted format hits have spawned multiple localized international versions in a foreign language, all while hitting the No.
1 ranking for their platform in their most recent season: “Married at First Sight,” “Love Is Blind,” “The Ultimatum: Marry or Move On” and “The Masked Singer.” Chris Coelen, CEO of Kinetic Content, created and executive produced the first three of those four series, finding a sweet spot in the unscripted dating television universe — one that spreads internationally. “Love Is Blind” has expanded to Brazil and Japan, with Sweden coming soon. “The Ultimatum” has been remade in France while “Married at First Sight” has been formatted in Denmark, Germany and Italy.
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