How Lana Del Rey’s Dad, Robert Grant, Went From Playing Piano ‘For Fun’ To Releasing His Debut Album And Earning The Fan Title ‘Nepo Daddy’

etcanada.com:

Robert Grant, Lana Del Rey’s father, has made a name for himself and even has his own fans who love to call him one nickname in particular — Nepo Daddy.

The entrepreneur and musician’s piano skills have “gone from kind of a fun side project to a real job” as Grant recently released his debut album, Lost At Sea, which features Lana on two tracks.

In a new interview with ET Canada, Grant, 69, talks about how he’s embraced being called Nepo Daddy and how he decided to put music into the world after playing with his daughter. “That Nepo Daddy thing started popping up in social media comments, and I saw it about five months ago,” he told Morgan Hoffman of when he first heard the nickname. “And right away, you know, being an old ad guy, I thought, ‘Aha!

That’s a pretty catchy phrase. In fact, that could be quite a brand.’ So I went out registered the domain name NepoDaddy.com and immediately called the label. “I said, ‘We’ve got to do merch around this’ and they followed through and now of course you can get crop tops, T-shirts,” he continued, adding that his team is “going to expand all of the merch to include Nepo Daddy and also Nepo Mommy.” As for how Lana reacted to the name, Grant “would say that she was understandably cautious. “I was able to kind of assure her that, you know, it’s a fun thing,” he said. “And I embraced it… I love it… Every time we go into a venue and the fans are there.