on Net-a-Porter.com, sitting its £19 ‘Fits Everybody’ briefs and £35 ‘Seamless Sculpt’ bras alongside the great and good of the designer fashion world.
It bolsters the reasoning that SKIMS should be taken seriously as a key player in the underwear market, rounding off an impressive first year of trading with nearly four million units sold to date.Kardashian West is, as ever, her own best poster-woman, and summed up the phenomenon she has created with a line on why it matters to so many to look put together, starting with the underpinnings. "The key to looking snatched," she notes, "is shapewear".“We’ve been very lucky and had an incredible first year,” says Grede, who previously founded Los Angeles-based Frame denim.
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