How Karol G and ‘Fortnite’ Pulled Off Her ‘Fantastical’ In-Game Concert (EXCLUSIVE)

variety.com:

Katcy Stephan Karol G may have wrapped her Mañana Será Bonito Tour in July, but she just made one last important stop: “Fortnite.” The “Provenza” hitmaker’s five-part interactive concert debuted Friday afternoon in the massively popular title from Epic Games, bringing her colorful, doodle-filled world to a whole new level. “When I first heard about the opportunity to collaborate with ‘Fortnite,’ I didn’t hesitate,” Karol G, who serves as the headliner of “Fortnite Festival’s” fifth season, tells Variety exclusively. “As a video game fan, I’ve always admired ‘Fortnite’s’ incredible universe.

This partnership offered us the opportunity to create something unique – an immersive experience my fans would love, while sharing my music with an audience that may not be familiar with me.

So, when the opportunity to be a part of Season 5 came up, I was immediately on board because it felt like a natural extension of my creative expression.” The virtual concert, which will be playable until 12 p.m.

ET on Aug. 26, brings to life key moments in Karol’s story through her chart-topping music. “She’s obviously an incredible artist, and she’s setting so many records across the industry,” Epic Games’ director of strategic partnerships Emily Levy says of welcoming the singer to “Fortnite.” “What’s really unique about this concert is that it tells the story of Karol’s life and career narratively and interactively and in a fantastical way.” Take the opening scene, which thrusts players into a bustling subway train. “The impetus for us bringing to life this subway scene was that Karol rediscovered her love of music and reinvested in her musical career when she was on a subway in New York City,” Levy says.