How ‘It Ends With Us’ Crafted Lily Bloom’s Gothic Flower Shop

variety.com:

Katcy Stephan With a name like Lily Blossom Bloom, becoming a florist is the natural path for Blake Lively‘s character in “It Ends With Us.” Colleen Hoover’s 2016 novel provides detailed description for the protagonist’s flower shop — aptly named “Lily Bloom’s,” which has a dark, gothic feel as opposed to the typical rosy hues associated with flora.

The film’s production designer Russell Barnes pored over the book to make sure he got the shop just right. “I had a well-worn, dog-eared copy of ‘It Ends with Us’ that traveled with my wife and me through Costa Rica and Nicaragua as we took turns reading it.

Eventually, it found a home in our art department, where it became stuffed with different colored Post-it notes, extensively highlighting characters, locations, design elements and Easter eggs for the viewer.

Importantly, it included store and floral-specific notes that mentioned the use of leather, dark gothic colors and steampunk design.