'Ageing behind bars' read the giant billboard at the side of the Princess Parkway. Below the 3ft high letters, staring out at commuters in the morning rush hour, were photos of Gooch Gang head honcho Colin 'Piggy' Joyce and his righthand man Lee 'Cabbo' Amos.
Their faces had been digitally altered to depict them as frail, grey-haired pensioners, showing how they might look when finally eligible for parole.
For years the ruthless pair had dominated one of the city's deadliest gangs. They were two of the men who turned Manchester into 'Gunchester'.
But now, finally, they were behind bars - and police wanted everyone in their former south Manchester heartland to know it. READ MORE The Berkeley Brothers: Twins rose up the ranks of the Fallowfield Mandem - and terrorised gangland READ MORE: How 'Yardie' Williams set out to be the Gooch gang's 'next boss' - but dramatically grassed himself up Known as 'Piggy', Joyce grew up on turf run by the Doddington-affiliated Longsight Crew.
Read more on manchestereveningnews.co.uk