Annika Pham Announced as the big comeback of veteran Finnish auteur Aki Kaurismäki, Cannes Jury Prize winner 2023 “Fallen Leaves” was one of the biggest Nordic successes worldwide between 2020-2023.
So what inspired release campaigns were used by arthouse banners in territories as diverse as Taiwan, Norway and the Czech Republic to widen Kaurismäki’s core audience and make him a cool name on social media?
The topic was explored Aug. 22 at the Europa Distribution panel, Around the World in 80 Minutes: The Distribution and Promotion of Nordic Films Internationally, hosted by New Nordic Films in Haugesund, Norway.
One of the highlights of the three-day Nordic market, the Europa Distribution panel was moderated by seasoned industryite Petri Kemppinen, founder of Good Hand Production, a consultant at Finland’s post-production house Totalpost and co-head of Baltic Event’s TV Beats.
Read more on variety.com