In the span of six days, the Chinese box office roared to a $1.2B Lunar New Year record, with Wanda Pictures’ Detective Chinatown 3 setting global benchmarks for the biggest opening day and weekend in a single market.This happened even as some Covid restrictions remain in place in the Middle Kingdom.
While the pandemic rages on in other parts of the world, how did DC3 achieve such unprecedented heights, and what does it mean for a backlog of Hollywood tentpoles that’s primed to hit China, global and, notably, domestic cinemas once the situation elsewhere is controlled?Clearly, China has become synonymous with outsize grosses, and the Chinese New Year period is perennially lucrative.
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