How Beyoncé and Katy Perry are leading a post-pandemic VIP tour package craze

nypost.com:

Beyoncé brings her much-anticipated “Renaissance” world tour to MetLife Stadium this Saturday and Sunday, elite members of the Beyhive will be buzzing within stinging distance of their Queen B.The hottest — and most expensive — tickets, which sold out immediately, are two VIP experiences named after “Pure/Honey,” the penultimate track on Bey’s Grammy-winning “Renaissance” album, which allow the superstar’s fans to watch the show from risers onstage.

In addition to a dedicated bar and restroom, a limited-edition tour gift and more, those willing to drop a whopping $5,000 — assuming they were even able to grab the tickets at face value — will find themselves in the front row of the risers, close enough to get in formation with Beyoncé herself.

Stage-side seating is just one of the next-level VIP perks being rolled out as the live music business bounces back with a post-pandemic bang.

Now that the days of social distancing are over, artists are all about giving fans A-list access, allowing concertgoers to get up close and personal with intimate experiences that include everything from doing pre-show shots of tequila with Katy Perry to hopping a tour bus to trek around Europe with the Backstreet Boys.“People were just hungry … and then you open the floodgates,” said Eddie Meehan, CEO and founder of Please & Thank You, the fan-engagement company behind Backstreet Boys’ European experience, as well as VIP offerings for everyone from Justin Timberlake to Mötley Crüe.“People want to be part of the show.