How ‘Barbenheimer,’ Taylor Swift and ‘Sound of Freedom’ Rewrote All the Box Office Rules in 2023
variety.combox office. But in the last year, many of the movie business’ Tiffany franchises had all the appeal of an Old Navy clearance bin, with the likes of Indiana Jones and Ethan Hunt swinging back into action for more high-flying adventures only to be greeted with grosses that were decidedly Earthbound.
And cinema’s mightiest heroes, from Ant-Man to Aquaman, were told to hang up their tights and tridents as comic book movies suffered a historic collapse at the box office.
Marvel, once seen as the movie business’s most indestructible brand, is asking tough questions about its creative direction, while DC Films has brought in new leadership in James Gunn and Peter Safran and tasked them with undertaking a total reboot.
Those films that did succeed emphasized the fresh over the familiar. “Oppenheimer,” a $100 million-budgeted historical drama about physicist J.
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