How a DM From PinkPantheress to Ice Spice Led to ‘Boy’s a Liar Pt. 2,’ One of the Biggest Songs of 2023
variety.comMike Wass How do you break a British artist with a kaleidoscopic sound that incorporates everything from chiptune to Jersey club beats in the United States?
In PinkPantheress’ case, by rolling out a remix of an already viral song featuring a hotly tipped rapper. That’s what happened with “Boy’s a Liar,” the latest in a long list of genre-blurring bangers from the 22-year-old that found a firm following online.
Breaking out of the digital bubble, however, would take a little luck and a lot of strategy. “Boy’s a Liar” immediately stood out to the artist’s inner circle, according to Phoebe Gold of Up Close Management, who co-manages Pantheress with Jesse Gassongo-Alexander. “We were in L.A., all staying in a house together in the hills, and Jesse walked into the dining room and said, ‘I heard something through Pink’s door,’” remembers Gold. “He was like, ‘It’s the one!’” Encouraged, Pantheress posted a snippet on TikTok and it went nuclear.
There was just one problem: The song wasn’t finished. “We worked backward into making ‘Boy’s a Liar’ into the full track that it became,” Gold says.
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