Hot Off Success of ‘Beast Games,’ MrBeast Tops the Toy Charts With New ‘Lab Swarms’ Series Figurines

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MrBeast‘s 2025 is off to a hot start. Fresh off breaking the record for Amazon Prime Video’s most-watched unscripted series ever, for “Beast Games,” the YouTube personality and social media star is topping Amazon’s toy charts with his new line of MrBeast Lab “Micro Beasts” figurines.

This new Micro Beasts release is currently a number one bestseller on Amazon, with the site reporting sales of more than 1,000 units in the last few weeks alone.

Part of the MrBeast Lab’s “Swarms Series,” the set features eight one-inch figurines, plus four additional Micro Beasts that are revealed after you shake up the two test tubes.