Horror’s Hottest Ticket: These Directors Are Never Releasing Their Movie for Home Viewing and Have Created a Cult Hit

variety.com:

William Earl It started as something of a joke. While cutting a trailer for their co-directorial effort “It Doesn’t Get Any Better Than This,” Nick Toti and Rachel Kempf had a little fun at the end of the clip. “We were like, ‘Oh, it kind of needs something,'” he says. “So we put the scroll at the end.

It just says, ‘The producers of this film regret to inform you that it will not be released online. See it in theaters.'” In fact, the three-person creative team behind the found footage horror movie “It Doesn’t Get Any Better Than This” made an unusual pact before they even shot a frame: They would never make the work available for streaming, digital or physical purchase, only allowing it to play theatrically.

Yet what might have seemed like a limitation ended up creating word-of-mouth interest in the microbudget production, which led to sold-out shows across the country without any promotional dollars.

The unusual origins of “It Doesn’t Get Any Better Than This” began in the small town of Kirksville, Mo., where husband and wife creative team Kempf and Toti run a small publishing house for nonfiction about horror movies, DieDieBooks, and a production company for their creative work, DieDieVideo.