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Hoodie Rap & Soul Samples: The Brilliance Behind Conway the Machine & Alchemist's Chemistry

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There’s an easy chemistry on LULU, the seven song EP by Conway the Machine produced entirely by Alchemist, out Monday (March 30).

The project taps into the spirit of a bygone era, when Ghostface was obliterating RZA soul loops. The resurgence and interest in what's considered underground rap is noticeable but not solely based on nostalgia -- it’s more of a mood, says Alchemist: “The feeling of what Conway and Griselda have been doing reminds me of that ‘90s era we all love, but let me be clear: I think this music is 2020 as f--k.” Griselda, out of Buffalo, has had a ferocious ascendant, signing with Shady Records and becoming a top draft on Eminem’s roster.

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