Hollywood’s AI Concerns Present New and Complex Challenges for Legal Eagles to Untangle

variety.com:

Paul Sweeting Technology has been disrupting Hollywood even longer than the L.A. district now synonymous with the entertainment business has existed.

From Thomas Edison’s 1877 invention of the phonograph to the turn-of-the-19th-century introduction of the radio, followed by the VCR and the internet, businesses and business models built to serve one generation of technology have often stumbled — and sometimes toppled — when confronted with the capabilities and consumer expectations created by another.

Few new technologies, however, have been quite as foundation-shaking as generative AI. Apart from the head-snapping speed at which the technology has developed, it operates on such different principles from other information technologies as to challenge the very notion of creativity, and to defy traditional concepts of authorship, identity and intellectual property.

It’s posing a challenge to courts and legislatures as they begin to grapple with its implications — and to legal eagles intent upon protecting Hollywood IP and guarding against so-called deepfakes created with tech tools.