Hollywood Publicist Hopes Strikes End Soon: ‘We Cannot Forget the People Outside of SAG-AFTRA and WGA Who Are Not Able to Work’ (Guest Column)

variety.com:

Jordyn Palos Not many publicists will talk about the strikes – especially not publicly. It is our job to stay in the background and navigate the public-facing and oftentimes private worlds of the talent we represent.

It’s a career that I have loved for nearly two decades. Publicists are paid a fee to deliver impactful campaigns that can move the needle for our clients’ careers, but my journey is much deeper than media placement, making sure that photo approvals are completed, or ensuring that a plane arrives on time for an overseas premiere.

Representation is a responsibility, and not one that I take lightly. In 2010, I launched Persona PR out of my apartment with no larger agency experience and have worked to build my business from the ground up.

As my company has expanded over the years, I have grown into more than a talent representative, and am now a full-fledged business owner, taking on employees and their livelihoods and wellbeing.