exclusive survey published today in Variety, the Tinseltown rank-and-file revealed deep concern over the various ways generative artificial intelligence, or AI, will affect their “role, company, industry and broader cultural environment.” And while only 36% of respondents were “very” or “somewhat concerned” with generative AI impacting their personal job security in the next two to three years, more global concerns appear to have the majority gritting their teeth with worry.
A majority of 48% were worried about generative AI being “used for intellectual property infringement,” with 43% “somewhat concerned” about job losses this might cause.
The same number, 43%, believe that AI will cause quality and creativity to suffer significantly.For context, the entertainment workers in the United States that were surveyed in late June have a high awareness of generative AI —87% were aware of tools like ChatGPT and Midjourney — with 65% claiming to know some of the technology.
The rise of generative AI has surged as union contracts and negotiations have dwindled.“The WGA, DGA and SAG-AFTRA each respectively demand new contract language that provides clarity, protections and restrictions on the use of generative AI regarding employment terms with writers, directors and actors,” Variety noted in its report.
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